Creating a warm and welcoming brand for a handmade knitwear business.
Knits & Giggles
The Story
Knits & Giggles started with plenty of creativity but no visual identity to match. The goal was to create a brand that reflected the warmth, personality and handmade nature of the business while providing a professional foundation that could grow alongside it. From the name itself to the final brand assets, every element was designed to feel approachable, memorable and unmistakably theirs.
What I Created
Business name & tagline
Logo suite
Colour palette
Brand identity
Packaging concepts
The Result
The finished brand captures the friendly, handcrafted feel of the business while giving it a professional and recognisable identity. With clear branding in place, Knits & Giggles now has a strong foundation to use consistently across packaging, social media and future marketing materials.
