About
Knits & Giggles is a small handmade knitwear business creating colourful, characterful pieces.
Goal
The business needed a new identity that felt friendly and playful while reflecting the handmade nature of the products.
Role
I developed the name, tagline and visual identity from the ground up, exploring logo concepts, colour palettes and different visual directions before developing the final identity. I also designed supporting packaging materials, including thank you cards and branded tissue paper.
Outcome
The finished identity gives the business a recognisable visual style that can be carried across its packaging and customer touchpoints.
