For Blue Stream Academy, an eLearning provider for the health and social care sector, I led a refresh of the company’s print marketing materials to modernise the brand while keeping its recognisable identity.

Working closely with the marketing team, I redesigned key collateral including marketing booklets, user guides, training documents, flyers and exhibition materials, refining the brand’s visual elements and creating a more cohesive tone across print.

The updated layouts improved clarity and readability for clients, strengthened the company’s presence at exhibitions, and helped present their training platform in a more polished way.