I worked with a small handmade knitwear business to develop a friendly, characterful brand identity from the ground up. Together we created the name Knits & Giggles, paired with the playful tagline “Little Stitches. Big Smiles.”
I explored logo concepts, colour palettes and visual styles before developing the final identity, along with supporting materials including thank you cards and branded tissue paper for packaging. The finished brand captures the warmth and personality of the business, giving the client a charming and recognisable look for her handmade products.
Knits & Giggles - Brand Identity
Freelance Commission
The Process
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1. Exploring Concepts
I began by sketching a variety of concepts inspired by the client’s vision—mixing handwritten and serif fonts with knitting-related elements. These sketches were then translated into digital drafts.
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2. Logo Refinement
Using client feedback, I refined the designs, simplifying forms and exploring typographic options to better capture the brand’s personality.
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3. Approved Logo Design
After a few final adjustments, the client selected their preferred logo. I documented the finalised design for consistent use across all brand materials.
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4. Colour Exploration
The client wanted a palette that was bold yet approachable. I developed several colour pairings to complement the logo and convey the brand’s tone.
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5. Final Brand Identity
Once the client selected their preferred palette, I applied it across the logo and supporting materials, completing the brand identity.
