About
Blue Stream Academy is an eLearning provider for the health and social care sector, delivering training, reporting and compliance across areas including general practice, dental, hospice, private and urgent care, and health and social care.
Goal
As the company grew, there was an opportunity to refresh its visual style and bring its printed and digital marketing materials up to date, while retaining the familiarity of the existing brand.
Role
I joined Blue Stream as a graphic designer, initially creating illustrations for eLearning courses and point-of-sale booklets for its different training suites. Over seven years, my role developed to include print and marketing materials, editorial design, medical illustration and digital content. I also contributed ideas to the company's visual refresh, including new typography and graphic elements which were then used across its communications.
Outcome
The refreshed visual direction was applied across a wide range of printed materials, including marketing booklets, training guides, flyers, exhibition graphics and customer publications. I also took creative responsibility for the company's customer magazine, alongside continuing to produce illustrations for the eLearning platform.
