So, what is a Brand Identity?

In a Nutshell…

Your brand is more than just a logo — it’s the feeling your business gives, the story you tell, and the way people remember you.

A cohesive, well-crafted brand identity makes your business instantly recognisable, builds trust, and ensures every piece of your visual presence — from print to social media — feels like you.

Whether you’re just starting out or refreshing an existing look, a Full Brand Identity helps you show up confidently and consistently.

Why You’ll Love It:

  1. Ensures your brand is consistent across every platform

  2. Helps your business stand out professionally and memorably

  3. Makes creating future marketing materials easier and faster

  4. Provides a reference guide for you and anyone who works with your brand.

What’s Included?

A Full Brand Identity package from Cobalt & Blush includes everything you need to create a polished, professional, and cohesive look:

  • Logo Suite – Primary, secondary, and submark versions

  • Colour Palette – Primary, secondary, and complementary colours

  • Typography Choices – Fonts for headings, body text, and accents

  • Brand Moodboard – Inspiration, style direction, and visual references

  • Basic Brand Guidelines PDF – Usage rules, spacing, and logo applications

  • Optional Add-ons – Social media templates, stationery design, patterns, mockups, and more